Social media acts as a cornerstone for social interaction in our society for personal and business relationships. The use of social media for business purposes has grown exponentially in recent years. Gradually, it has played a role in replacing some of the more traditional advertisement methods and has grown to become a viable competitor in today’s business market. Continue reading “Why Is Social Media Important for Marketing?”
In today’s digital age, your businesses website is your brand’s first chance to make a great impression on a prospective client. But it is impossible for your brand to leave a lasting mark if no one has an opportunity to view your website. How your webpage stacks up in search results can have a direct impact on traffic to your webpage and your business location.
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Many business owners have experienced the dismay of Googling a keyword relevant to their business, only to be met with a display of search results with their business nowhere to be found on the page. In today’s digital age, it’s all about web traffic, and a website’s Google ranking can truly make or break a business. There can be many reasons for a website not showing up in Google search. Below we’ll outline how to improve your rankings and make sure your site shows up! Continue reading “Why Is My Website Not Showing Up on Google?”
In today’s digital age, having a secured website is of the utmost importance for every business. If you’ve ever attempted to visit a website—only to get an alert from your browser warning you that the site you’re trying to visit is not secure—you know how off-putting this can be. Not having a secure website not only affects the confidence of your consumers, but also Google rankings. The result is a potential decrease in traffic to your site and less patronage to your business. Thankfully, securing an insecure website is relatively easy. Below, we’ll discuss what determines website security, and explain how to secure a website. Continue reading “Why Is My Website Not Secure?”
If you notice that your contact forms aren’t producing the conversion rates that you want, it may be time for a conversion form overhaul. Having a streamlined, intuitive design may be all you need to increase website conversions and gain the leads you want. Below, we’ll outline some strategic tips for designing contact forms that convert. Continue reading “Design a Contact Form That Converts”
In today’s digital world, digital marketing is a “must-have” for a successful business. Although most marketing experts are well versed in current best digital marketing practices, it can be overwhelming for individuals just beginning to grasp the full advantages of digital marketing. Below, we’ll examine some of the advantages of digital marketing for your business. Continue reading “Advantages of Digital Marketing”
Local search engine optimization is crucial for businesses looking to drive local leads. When optimizing for search, it’s essential to consider local SEO ranking factors to gain the best results for your business. Below we’ll examine some critical local SEO ranking factors you should consider when developing your digital marketing plan.
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Having a sound digital marketing strategy is vital to the success of every business. While many companies employ search engine optimization (SEO) or pay per click (PPC), they tend to view these marketing tools as being mutually exclusive. Combining the two, however, is often the solution for a winning digital marketing plan. Below we’ll examine how SEO and PPC offer the most benefit when combined as a part of a comprehensive approach to digital marketing.
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When dealing with multiple social media platforms, it is essential to make a connection with your clients and your customers. A social media calendar allows your company to maintain posts across multiple social media accounts.
Continue reading “How to Create a Social Media Calendar”
Your website is the first impression that your audience is getting from your brand. It sets the tone on how your customers and clients will interact with you and how you provide your service.
Continue reading “Reasons to Redesign Your Website”